From starting with just Rs. 1,500 in her pocket to building a digital empire worth Rs. 37 crores, Aashna Shroff’s journey embodies the modern-day success story of passion meeting persistence. As one of India’s most influential fashion content creators, her rise from modest beginnings to digital stardom captures the essence of new-age entrepreneurship.
Personal Details
| Attribute | Details |
|---|---|
| Full Name | Aashna Shroff |
| Date of Birth | August 4, 1993 |
| Place of Birth | Mumbai, Maharashtra, India |
| Age | 30 years |
| Height | 5’5″ (165 cm) |
| Eye Color | Brown |
| Hair Color | Brown |
| Nationality | Indian |
| Religion | Hinduism (Sindhi) |
| Languages | Hindi, English, French |
| Diet | Vegetarian (since age 3) |
Professional Details
| Attribute | Details |
|---|---|
| Occupation | Fashion Influencer, YouTuber, Blogger, Entrepreneur |
| Known For | The Snob Journal (blog), The Snob Shop, The Snob Home |
| Social Media Presence | Instagram: 902K+ followers, YouTube: 184K+ subscribers |
| Notable Collaborations | Tarun Tahiliani, Manish Malhotra, Dior, Hermes |
| Net Worth | Approximately Rs. 37 crores |
Education
| Level | Institution/Details |
|---|---|
| School | CBSE-affiliated school in Mumbai |
| HSC | Mithibai College, Mumbai |
| Additional Courses | Interior Design, Photography, Early Childhood Education |
| Higher Education | London College of Fashion |
Family & Relationships
| Relation | Details |
|---|---|
| Mother | Kiran Shyam Shroff (Former model) |
| Father | Information not available (Parents divorced) |
| Siblings | None (Only child) |
| Extended Family | Aunt Preeti (Maternal aunt) |
| Relationship Status | Engaged to Armaan Malik (August 2023) |
| Pet | Dog named Kiwi |
Early Life
Born on August 4, 1993, in Mumbai, Maharashtra, Aashna grew up in a middle-class Hindu Sindhi family. Her early years were shaped by her mother, Kiran Shyam Shroff, a former model who raised her single-handedly after divorcing Aashna’s father. Despite financial constraints, her childhood was rich in values and determination, supported by her maternal grandparents and aunt Preeti, who played pivotal roles in her upbringing.
Growing up in Mumbai’s dynamic environment, young Aashna showed early signs of creativity and fashion consciousness. Her mother’s modeling background subtly influenced her aesthetic sense, though initially, she was encouraged to pursue more conventional career paths. As a child, she occasionally participated in print shoots and television advertisements alongside her mother, unknowingly laying the foundation for her future in the fashion industry.
Education
Aashna’s educational journey reflects her diverse interests and the evolution of her career path. She completed her schooling from a CBSE-affiliated school in Mumbai, followed by her HSC from Mithibai College. Initially following her mother’s advice to pursue a stable career, she explored various educational paths:
- Interior Design courses
- Photography training
- Early Childhood Education certification
- Graduation from the London College of Fashion
Before diving into the fashion world full-time, she worked as a pre-school teacher for two years, an experience that later helped shape her communication skills and patience in content creation.
Career Evolution
The Early Days (2013-2015)
Aashna’s entrepreneurial journey began in 2013 when she launched “The Snob Shop” on Facebook. With minimal capital and maximum determination, she started selling imported fashion accessories. This venture, though modest, taught her valuable lessons about online business and customer engagement.
In 2014, she expanded her digital presence by launching “The Snob Journal,” a blog focusing on fashion, beauty, and lifestyle content. These early ventures laid the groundwork for her future success in digital content creation.
Rise to Digital Stardom (2015-2020)
As social media platforms evolved, so did Aashna’s content strategy. She successfully transitioned from blogging to Instagram and YouTube, where her authentic approach to fashion and lifestyle content resonated with a growing audience. Her content mix included:
- Fashion styling tutorials
- Beauty and skincare routines
- Travel vlogs
- Lifestyle content
- Personal transformation stories
Business Expansion (2020-Present)
Leveraging her digital success, Aashna ventured into multiple business opportunities:
- Launched The Snob Home, a home décor brand
- Collaborated with luxury fashion houses
- Created exclusive content partnerships
- Developed personal merchandise lines
Achievements
Professional Milestones
- Built an Instagram following of over 902,000 followers
- Amassed more than 184,000 YouTube subscribers
- Judged Myntra Fashion Superstar
- Collaborated with international brands like Dior and Hermes
- Partnered with Indian designers including Tarun Tahiliani and Manish Malhotra
Financial Success
- Developed a net worth of approximately Rs. 37 crores
- Created multiple revenue streams through content creation and business ventures
- Established successful brand partnerships with leading beauty and fashion brands
Personal Life
Relationships and Family
Aashna’s personal life gained public attention with her relationship with singer Armaan Malik. Their love story began in 2017, faced a brief separation, and strengthened after reuniting in 2019. The couple announced their engagement in August 2023, marking a new chapter in her life.
Personal Values and Lifestyle
- Maintains a vegetarian lifestyle since age 3
- Advocates for body positivity and self-acceptance
- Promotes sustainable fashion choices
- Balances work and personal life through mindful practices
Impact and Legacy
Industry Influence
Aashna has significantly impacted India’s digital content creation landscape by:
- Setting new standards for fashion content
- Promoting authentic storytelling
- Encouraging sustainable fashion choices
- Inspiring new generations of content creators
Social Impact
Her influence extends beyond fashion:
- Champions body positivity
- Promotes women’s entrepreneurship
- Shares personal struggles to inspire others
- Advocates for mental health awareness
Did You Know?
- Started her business with just Rs. 1,500 during financial hardships
- Is fluent in Hindi, English, and French
- Owns a beloved pet dog named Kiwi
- Overcame introversion to become a public figure
- Initially faced resistance from family regarding her career choice
Notable Quotes
“Success isn’t about overnight transformation; it’s about consistent effort and staying true to yourself.”
“Fashion is not just about clothes; it’s about confidence and self-expression.”
“Your struggles shape your success story; embrace them.”
Timeline
2013: Launched The Snob Shop on Facebook
2014: Created The Snob Journal blog
2016: Expanded to YouTube content creation
2017: Began relationship with Armaan Malik
2019: Relationship revival with Armaan
2020: Launched The Snob Home
2023: Engagement to Armaan Malik
Frequently Asked Questions (FAQ)
Q: What is Aashna Shroff’s net worth?
A: Aashna Shroff’s estimated net worth is approximately Rs. 37 crores, built through her various ventures including content creation, brand collaborations, and business ventures.
Q: When did Aashna Shroff get engaged?
A: Aashna Shroff got engaged to singer Armaan Malik in August 2023, after dating since 2017 with a brief separation period in between.
Q: What was Aashna Shroff’s first business venture?
A: Her first business venture was “The Snob Shop,” launched on Facebook in 2013, where she sold imported fashion accessories.
Q: What is Aashna Shroff’s educational background?
A: She completed her schooling from a CBSE-affiliated school in Mumbai, HSC from Mithibai College, and later graduated from the London College of Fashion. She also pursued courses in Interior Design, Photography, and Early Childhood Education.
Q: How many followers does Aashna Shroff have on social media?
A: As of 2024, Aashna has over 902,000 followers on Instagram and more than 184,000 subscribers on YouTube.
Q: What is The Snob Journal?
A: The Snob Journal is Aashna’s fashion and lifestyle blog launched in 2014, which focuses on fashion, beauty, and lifestyle content.
Q: What brands has Aashna Shroff collaborated with?
A: She has collaborated with numerous luxury brands including Dior, Hermes, Tarun Tahiliani, and Manish Malhotra, along with beauty brands like NYKAA, L’Oreal, and Maybelline.
Q: What languages does Aashna Shroff speak?
A: Aashna is fluent in Hindi, English, and French.
Aashna Shroff’s journey from a middle-class Mumbai girl to a digital entrepreneur exemplifies how passion, persistence, and authenticity can lead to extraordinary success in the digital age. Her story continues to inspire countless aspiring content creators and entrepreneurs, proving that with determination and creativity, one can overcome any obstacle to achieve their dreams.