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Santoshi Shetty: The Architect Who Redefined Fashion Blogging in India

Image Source: Social Media Account

Table of Contents

From drafting building plans to designing digital content, Santoshi Shetty’s journey from an architecture graduate to one of India’s most influential fashion bloggers exemplifies the evolving landscape of creative careers in the digital age. With over 700,000 Instagram followers and numerous accolades, she has successfully merged her architectural precision with fashion creativity to build a unique digital empire.

Personal Information Tables

Personal Details

AttributeDetails
Full NameSantoshi Shetty
Date of BirthDecember 17, 1993
Age30 years
BirthplaceMumbai, India
Height168 cm (5’6″)
EducationArchitecture Graduate (IES College)
ProfessionFashion Blogger, YouTuber, Influencer
Net WorthNot Disclosed

Family Details

RelationDetails
FatherHotelier (Owns Gopalas restaurants)
MotherSharanya Shetty
SisterSanskruti Shetty
BrotherSiddharth Shetty (Works at NoMad Hotel, NY)

Early Life and Background

Born on December 17, 1993, in Mumbai, Maharashtra, Santoshi Shetty grew up in a family deeply rooted in the hospitality industry. As the daughter of a successful restaurateur who owns the popular Gopalas restaurant chain, she was exposed to entrepreneurship and customer service from an early age. Growing up alongside her siblings, Sanskruti and Siddharth, in Mumbai’s dynamic environment shaped her creative mindset and business acumen.

Her early education at St Xavier’s High School and later at S.M. Shetty High School, Powai, laid the foundation for her academic excellence. During these formative years, Santoshi displayed a natural inclination toward arts and design, often participating in creative activities and fashion-related events at school.

Education Journey

Architectural Foundation

Choosing to pursue architecture at IES College of Architecture, Bandra, was a decision that would later influence her unique approach to fashion blogging. Her thesis project, “A Fashion Technology Park,” became the first indication of her ability to blend technical expertise with fashion sensibilities.

Additional Skills Development

During her college years, Santoshi:

  • Completed various design software certifications
  • Participated in architectural competitions
  • Developed photography skills
  • Learned digital content creation

Career Evolution

The Birth of The StyleEdge (2013-2015)

During her architecture studies, Santoshi launched “The StyleEdge” blog, initially as a creative outlet. What started as casual outfit documentation quickly gained traction due to her unique architectural perspective on fashion. Her early posts stood out for their:

  • Structural approach to styling
  • Technical understanding of proportions
  • Innovative photography angles
  • Detailed aesthetic analysis

Rise to Digital Stardom (2015-2018)

As her following grew, Santoshi began receiving brand collaboration offers. Her breakthrough came when she:

  • Walked the ramp at India Beach Fashion Week 2015
  • Secured partnerships with luxury fashion brands
  • Featured in leading fashion magazines
  • Expanded into YouTube content creation

Business Expansion (2018-Present)

Leveraging her growing influence, Santoshi diversified her portfolio:

  • Launched fashion consulting services
  • Created digital marketing masterclasses
  • Developed brand collaboration workshops
  • Established her own merchandise line

Professional Achievements

Awards and Recognition

  • Cosmopolitan Blogger of the Year (2016)
  • Elle Blogger of the Year (2016)
  • Palladium Spotlight Fashion Blogger of the Year (2017)
  • Featured on Grazia India cover (April 2017)
  • Listed in Forbes 30 Under 30 Asia nominees

Personal Life

Lifestyle and Interests

Santoshi maintains a balanced lifestyle that reflects her multifaceted personality. Her daily routine includes:

  • Morning Zumba sessions
  • Swimming for fitness
  • Meditation practices
  • Content creation hours
  • Family time at Gopalas restaurants

Personal Expression

Her body art tells stories of her journey:

  • “Gopalas” tattoo on her dermal neck (representing family legacy)
  • “Free spirit” on her side rib
  • “Positive” on her left inner elbow
  • Wave design on her left elbow
  • Heart symbol on her right inner wrist

Relationships and Family Bonds

Despite her busy schedule, Santoshi maintains strong family connections:

  • Regular involvement in family business decisions
  • Close relationship with sister Sanskruti
  • Supporting brother Siddharth’s hospitality career
  • Weekly family dinners at Gopalas

Impact and Legacy

Influence on Digital Content Creation

Santoshi has revolutionized fashion blogging in India by:

  • Introducing architectural elements to fashion photography
  • Creating structured content strategies
  • Developing systematic approach to brand building
  • Mentoring emerging content creators

Social Impact

Her platform extends beyond fashion:

  • Mental health awareness campaigns
  • Sustainable fashion advocacy
  • Support for local artisans
  • Educational initiatives for aspiring bloggers

Did You Know?

  • Santoshi initially wanted to pursue interior design before choosing architecture
  • Her first blog post was written from her college library computer
  • She learned photography through YouTube tutorials
  • Started her career with a borrowed DSLR camera
  • Has never hired a professional manager, handling all business aspects herself
  • Speaks five languages: English, Hindi, Marathi, Tulu, and basic French

Notable Quotes

“Architecture taught me how to structure not just buildings, but my entire life.”

“Social media influence comes with social responsibility.”

“My background in design helps me see fashion differently – it’s all about proportions and balance.”

“Success in digital content creation is 20% creativity and 80% consistency.”

“Mental health should be discussed as openly as fashion trends.”

Timeline

2011: Entered IES College of Architecture
2013: Started The StyleEdge blog
2015: First ramp walk at India Beach Fashion Week
2016: Won Cosmopolitan and Elle Blogger of the Year
2017: Grazia India cover feature
2018: Launched digital marketing masterclasses
2020: Expanded into sustainable fashion advocacy
2023: Reached 700K+ Instagram followers

FAQ

Q: How did Santoshi start her blogging journey?

A: She started blogging during her architecture college days, initially sharing outfit posts on The StyleEdge blog using a borrowed camera.

Q: What makes her content unique?

A: Her architectural background influences her content creation, bringing structural elements and technical precision to fashion photography and styling.

Q: How does she balance content creation with personal life?

A: She maintains a strict schedule, dedicating specific hours to content creation, family time, and personal wellness activities.

Q: What are her main sources of income?

A: Brand collaborations, digital marketing workshops, consulting services, and merchandise sales form her primary revenue streams.

Q: How has her architectural background influenced her fashion content?

A: She applies architectural principles of proportion, balance, and spatial awareness to fashion styling and photography.

Santoshi Shetty’s journey from an architecture student to a prominent digital influencer represents the evolving landscape of creative careers in the digital age. Her unique ability to blend architectural precision with fashion creativity has not only built her a successful career but has also inspired a new generation of content creators. As she continues to expand her influence through various initiatives and platforms, Santoshi remains grounded in her core values of authenticity, innovation, and social responsibility. Her story serves as a testament to the power of following one’s passion while leveraging professional expertise to create a unique niche in the digital world. Through her work, she continues to bridge the gap between traditional design principles and modern digital content creation, setting new standards for fashion blogging in India and beyond.

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