Sakshi Keswani: From Allahabad Artist to Social Media Phenomenon

Known to millions as ‘Being Suku’, Sakshi has carved out a unique space for herself in the crowded world of social media influencers. Her journey from a small-town artist to a digital sensation is a testament to the power of creativity, perseverance, and the transformative potential of social media platforms.

Key Information

Early Life and Education

Sakshi Keswani was born on September 25, 1996, in the historic city of Allahabad (now Prayagraj), Uttar Pradesh. Growing up in a middle-class family, Sakshi was exposed to the rich cultural tapestry of her hometown, which would later influence her creative pursuits. From a young age, she displayed a keen interest in the arts, particularly painting and acting.

Sakshi’s academic journey was marked by dedication and excellence. She attended Allahabad Girls School, where she completed her 12th-grade education. Her passion for learning led her to pursue higher education at Allahabad Girls College, where she graduated with a Bachelor of Commerce degree. This blend of creative inclination and business acumen would prove invaluable in her future career as a content creator.

The Artistic Foundation: Colour In My Blood

Before her rise to social media stardom, Sakshi was already making waves in the art world. Her Instagram page, “Colour In My Blood,” showcased her talent as a painter and freelance artist. This platform became her first foray into building an online presence and connecting with an audience through her creative work.

The significance of “Colour In My Blood” in Sakshi’s life is evident from the fact that she has the phrase tattooed on her hand. In interviews, she often refers to this art page as her “little baby,” highlighting its importance in her journey. It was through this artistic endeavor that Sakshi first tasted the potential of social media as a tool for self-expression and career growth.

The Pandemic Pivot: Birth of ‘Being Suku’

The COVID-19 pandemic of 2020 proved to be a turning point in Sakshi Keswani’s life. Like many around the world, she found herself confined to her home during the lockdown. However, what could have been a period of stagnation became the catalyst for her meteoric rise in the digital content creation space.

Sakshi saw an opportunity in the increased online engagement during the pandemic. With her natural flair for entertainment and a desire to act, she decided to venture into creating short-form video content. On the first day of the lockdown, she took a leap of faith and posted her first video online. Little did she know that this single act would set her on a path to becoming one of India’s most beloved digital creators.

The moniker ‘Being Suku’ was born, and with it came a flood of relatable, humorous, and heartwarming content that resonated with millions across India and beyond. Sakshi’s ability to capture the nuances of everyday life, relationships, and social interactions in her skits quickly garnered her a loyal following.

Content Creation: A Blend of Humor and Heart

Sakshi Keswani’s content is characterized by its relatability and emotional resonance. Her videos often revolve around themes of romance, friendship, family dynamics, and the quirks of Indian society. Some of her most popular series include:

1. “When your girlfriend is way too beautiful” – This video garnered over 20 million views on Instagram, cementing Sakshi’s status as a viral content creator.
2. “When your crush notices you” – Another hit that resonated with her young audience, amassing over 10 million views.
3. Slice-of-life rom-com reels that capture the essence of modern relationships in India.

What sets Sakshi apart is her ability to infuse humor with genuine emotion. Her acting skills, honed through years of passion for the craft, allow her to portray multiple characters convincingly. This versatility enables her to create complex narratives within the constraints of short-form video platforms.

The Creative Process: Behind the Scenes

Creating content that consistently engages millions is no small feat. Sakshi has been open about the challenges she faced in her early days as a content creator. In interviews, she has revealed that a single video could take up to 12-13 hours to shoot in the beginning. This meticulous attention to detail included perfecting camera angles, character transitions, and dialogue delivery.

Sakshi’s creative process is fueled by her keen observation of the world around her. She finds inspiration in everyday conversations, people-watching, and personal experiences. This ability to transform mundane moments into relatable content has been key to her success.

Despite the polished final product, Sakshi’s journey was not without its hurdles. She faced skepticism from friends and family who viewed her new career path as a passing phase. However, her determination and belief in her abilities pushed her to persevere, eventually proving her doubters wrong.

Multi-Platform Success

While Instagram remains Sakshi’s primary platform, her success has transcended to other social media channels as well. Her YouTube channel boasts over 3 million subscribers, where she shares longer-form content and behind-the-scenes glimpses into her life.

Sakshi’s content strategy involves a mix of:

• Short-form videos on Instagram and YouTube Shorts
• Longer skits and vlogs on YouTube
• Engaging posts and stories on Instagram
• Collaborations with other creators and brands

This multi-platform approach has allowed her to diversify her content and reach a wider audience, solidifying her position as a top-tier digital influencer in India.

Beyond Digital: Venturing into Traditional Media

Sakshi’s talent and popularity have not gone unnoticed by the entertainment industry. In 2023, she made her debut in the web series world with “Cinema Marte Dum Tak,” released on Amazon Prime Video. This foray into long-form content showcased her versatility as an performer and opened up new avenues for her career.

The transition from short-form content to web series was a significant milestone for Sakshi, proving that her appeal extends beyond the confines of social media platforms. It also hinted at the potential for future projects in traditional media, possibly including television and film.

Recognition and Accolades

Sakshi Keswani’s impact on the digital content creation landscape has been widely recognized. Some of her notable achievements include:

1. Nomination for the National Creators Award in the ‘Disruptor of the Year’ category in 2023.
2. Ranking high on Forbes India’s list of Top Digital Stars, showcasing her influence and engagement rates.
3. Collaborations with major brands, further validating her status as a top-tier influencer.

These accolades not only celebrate Sakshi’s success but also highlight the growing importance and recognition of digital content creators in India’s media landscape.

Personal Life and Relationships

While Sakshi’s professional life is an open book, she maintains a level of privacy when it comes to her personal life. However, it is known that she is in a relationship with Dhiraj Sanap, who occasionally features in her content.

Sakshi’s family, initially skeptical of her career choice, has become supportive of her journey. She has mentioned in interviews that they are still learning about the intricacies of the online content creation world, showcasing the generational shift in career perceptions in India.

In 2023, Sakshi shared glimpses of a trip to Vietnam with her sister, offering fans a rare look into her personal travels and family bonds. This balance of sharing personal moments while maintaining boundaries is characteristic of Sakshi’s approach to her public persona.

The Art of Handling Fame

With great popularity comes the challenge of dealing with public scrutiny and occasional negativity. Sakshi has been candid about her experiences with trolls and online criticism. Her approach to handling negativity is grounded in self-love and confidence. She advises aspiring creators to develop a thick skin and focus on self-belief, emphasizing that loving oneself is the key to overcoming the impact of negative comments.

Sakshi’s resilience in the face of criticism is evident in her consistent output and growing popularity. She maintains that 97% of her audience genuinely appreciates her work, choosing to focus on this positive majority rather than dwelling on negative feedback.

Entrepreneurial Ventures

Beyond content creation, Sakshi has shown an entrepreneurial spirit. While specific details of her business ventures are not widely publicized, her background in commerce and her success in monetizing her online presence suggest a keen business acumen.

Her art page, “Colour In My Blood,” serves as both a creative outlet and a potential revenue stream, showcasing her ability to blend passion with entrepreneurship. As her brand grows, it’s likely that Sakshi will explore more business opportunities, possibly in the realms of merchandise, digital products, or even her own production company.

Impact on Youth and Aspiring Creators

Sakshi Keswani’s journey from a small-town artist to a national digital sensation serves as an inspiration to countless young Indians. Her success story embodies the democratizing power of social media, proving that talent, hard work, and consistency can lead to success regardless of one’s background.

For aspiring content creators, Sakshi offers valuable advice:

1. Focus on today, not tomorrow – She emphasizes the importance of taking action immediately rather than procrastinating.
2. Consistency is key – Regular content creation and engagement with the audience are crucial for growth.
3. Find inspiration everywhere – Sakshi encourages creators to observe their surroundings and draw content ideas from everyday life.
4. Work hard and work smart – She believes that a combination of diligence and strategic thinking is essential for success in the digital space.

The Future of Being Suku

As Sakshi Keswani continues to evolve as a creator and public figure, the future looks bright for ‘Being Suku’. With her foray into web series and the potential for more traditional media projects, Sakshi is poised to transcend the boundaries of digital content creation.

Some potential avenues for future growth include:

1. Expansion into long-form content and possibly film roles
2. Launching her own product lines or collaborations with brands
3. Mentoring and supporting upcoming content creators
4. Exploring international collaborations to reach a global audience

Whatever path she chooses, Sakshi’s journey from an Allahabad artist to a digital phenomenon is a testament to the power of passion, perseverance, and the transformative potential of the digital age.

Conclusion

Sakshi Keswani’s story is more than just a tale of social media success; it’s a narrative that encapsulates the changing landscape of entertainment and celebrity in the digital era. From her humble beginnings in Allahabad to becoming a household name across India, Sakshi’s journey reflects the dreams and aspirations of a generation that has grown up with the internet.

Her ability to connect with millions through relatable content, her multifaceted talents spanning art, acting, and entrepreneurship, and her resilience in the face of challenges make Sakshi Keswani a true icon of the digital age. As she continues to create, inspire, and evolve, ‘Being Suku’ remains not just a social media handle, but a phenomenon that continues to captivate and influence audiences across India and beyond.

In the ever-changing world of digital content, Sakshi Keswani stands as a beacon of creativity, authenticity, and success, inspiring countless others to pursue their passions and make their mark in the virtual realm.